Rochester Institute of Technology
Current GPA 3.7 on a 4.00 scale
Graduated in May 2010
Jinan University, China
GPA 3.6 on a 4.00 scale
Graduated in May 2007
Information Platform Group (IPG) User Experience, focus on re-envisioning holistic consumer monetization across Microsoft product platforms. Provide innovative experiences to both user end and advertisers, create experiences that deliver promotional information to consumers in appropriate time and location context.
July 2013 ~ January 2015
iTaste 爱味科技 - Shanghai
As one of the Dr. Drinks’ (a Chinese tea-brewing capsule system brand) early co-founders, I designed the VIS of this brand, early stage’s product packages and website. Also I am the major designer of “Ding Dong” tea-brewing machine which was the winner of CGD – Red Dot 2014.
March 2011 ~ Current
Thorium Digital Marketing
Thorium Digital Marketing focused in innovative technologies of AR (Augmented Reality) and VR (Virtual Reality), served clients including entertainment companies in Hollywood, Chinese real estate companies and international construction company (Chinese based).
October 2013 ~ February 2016
ECCO Design Inc.
Worked on variety of UI / technologies innovative projects including consumer electronic products, mobile apps, vehicles , medical products and conceptual products,
From idea exploration, information architecture, and wireframing to visual design, developed interactive prototypes of digital and physical user interfaces to bring the experiences of future product concepts to life. Clients included LG, Panasonic, GE and Lenovo.
Participated in research activities such as developing research questionnaire and results analyzing, applying into design activities.
November 2010 ~ July 2013
Storelli Sports LLC
Designed the face of this new and innovative sports brand, including developing the brand VIS, website, ad banners, catalogues, product packages and promotional animation.
September 2010 ~ June 2012
Designing tour guide mobile apps for museums, working from function exploring, wireframing to visual design, participating in CMS design.
May 2010 ~ November 2010
Saatchi & Saatchi (Guangzhou, China)
Worked from consumers observation to product branding strategies. Translating the marketing strategies by visual communication. Exploring advertisement ideations for multimedia.
February 2007 – September 2007
Branding and Visual Design
Started from the sophomore year in college, I worked as freelance designer for Chinese clients in various fields. Providing cross-media services of branding, visual and product design.
December 2004 ~ Current
This later became the foundation of Eventcamp template. "Necessity of IIT and Application Cases" was held on September 27th, 2012 at Houston, TX.
Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.